Through thorough research we have established a target market specific to our products. The broader population of South Africa currently does not have access to proper financial advice, products and financial knowledge. Coupled with that, private medical care is becoming more unaffordable year-on-year. AGS Solutions offers affordable healthcare solutions and do not confine members to networks except in regard to our dental plans. Our members are free to visit and medical practitioner of their choice. In the case of an accident, for example falling off a roof, our competitors might not pay for cost incurred at the emergency rooms of the hospital. At a time in pain, a member does not want to be concerned about any financial constraints. Our accident benefits provides cover to our members specifically for accidents where a member requires emergency room services. Furthermore, where companies do not contribute towards the Workmen’s Compensation Fund, employers may make use of this benefits to provide sufficient private medical care to the employees in the case of an incident